2016

Game Of Thrones - Sword Experience

Entrant

Red Paper Heart

Digital Marketing - Innovative / Experimental

Client's Name

Civic / HBO

Country / Region

United States

Sword Experience is an interactive art installation for GOT shown at SXSW and Comic Con 2015. After getting their picture taken, fans step on stage facing a big projection. They then swing a replica of Arya's training sword to try and hit targets. Once hit, the targets spill GOT inspired artwork onto the canvas. As the artwork grows, fans reveal a unique portrait of themselves.

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