2016

Game Of Thrones - Sword Experience

Entrant

Red Paper Heart

Category

Digital Marketing - Innovative / Experimental

Client's Name

Civic / HBO

Country / Region

United States

About The Entry

Sword Experience is an interactive art installation for GOT shown at SXSW and Comic Con 2015. After getting their picture taken, fans step on stage facing a big projection. They then swing a replica of Arya's training sword to try and hit targets. Once hit, the targets spill GOT inspired artwork onto the canvas. As the artwork grows, fans reveal a unique portrait of themselves.