2016
Yizheng Brand Video
Entrant
United Design Practice
Category
Video / Online Video - Animation
Client's Name
Yizheng Stationery
Country / Region
China
This video featuring Yizheng's children erasers, is meant to be shown via B2B channels. Rather than focusing on manufacturing prowess, we want to demonstrate the emotional connection the product forms with end users, by speaking to gatekeepers, in this case - the parents. With an empowering message to erase discomfort with courage, as part of growth during childhood.
player.vimeo.com/video/199680103?autoplay=1&loop=1
Credits
Entrant
FILMUNIQUE Medienproduktion GmbH
Video / Online Video - Miscellaneous
Country / Region
Germany
Entrant
Sansir and Liquidminds
Digital Marketing - Marketing Effectiveness
Country / Region
Faroe Islands
Entrant
Moving Bits
Video / Online Video - Travel
Country / Region
Singapore
Entrant
DynamiX
Website - General Interests / Variety
Country / Region
United States