Vega Awards Canopus (1st Place) Winner

2016

Yizheng Brand Video

Entrant Company

United Design Practice

Category

Video / Online Video - Animation

Client's Name

Yizheng Stationery

Country / Region

China

This video featuring Yizheng's children erasers, is meant to be shown via B2B channels. Rather than focusing on manufacturing prowess, we want to demonstrate the emotional connection the product forms with end users, by speaking to gatekeepers, in this case - the parents. With an empowering message to erase discomfort with courage, as part of growth during childhood.

player.vimeo.com/video/199680103?autoplay=1&loop=1

Credits

Director
Aspirin / Seenvision
Art Director
Young / Seenvision
Animator
Liff / Seenvision
Web Developer
Tze Toh
2016
Video / Online Video
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Entrant Company

Moving Bits

Video / Online Video - Travel

Country / Region

Singapore

2016
Video / Online Video
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Entrant Company

Asterisk Media Group LTD.

Video / Online Video - Animation

Country / Region

Canada

2016
Video / Online Video
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Entrant Company

Video / Online Video - Animation

Country / Region

Australia

2016
Video / Online Video
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Entrant Company

EVO FILMS USA

Video / Online Video - Editing

Country / Region

United States