2016
Yizheng Brand Video
Entrant Company
United Design Practice
Category
Video / Online Video - Animation
Client's Name
Yizheng Stationery
Country / Region
China
This video featuring Yizheng's children erasers, is meant to be shown via B2B channels. Rather than focusing on manufacturing prowess, we want to demonstrate the emotional connection the product forms with end users, by speaking to gatekeepers, in this case - the parents. With an empowering message to erase discomfort with courage, as part of growth during childhood.
player.vimeo.com/video/199680103?autoplay=1&loop=1
Credits
Entrant Company
Part IV
Website - Copy or Writing
Country / Region
United States
Entrant Company
Deep Sky
Video / Online Video - Visual Effects / Motion Graphics
Country / Region
United States
Entrant Company
Part IV
Mobile Apps / Sites - Best User Interface / Experience
Country / Region
United States
Entrant Company
Phoenix The Creative Studio
Website - Art / Performing Arts
Country / Region
Canada