Vega Awards | Canopus (1st Place)

China

2016

Yizheng Brand Video

Entrant Company

United Design Practice

Category

Video / Online Video

Client's Name

Yizheng Stationery

Sub-Category

Animation

This video featuring Yizheng's children erasers, is meant to be shown via B2B channels. Rather than focusing on manufacturing prowess, we want to demonstrate the emotional connection the product forms with end users, by speaking to gatekeepers, in this case - the parents. With an empowering message to erase discomfort with courage, as part of growth during childhood. player.vimeo.com/video/199680103?autoplay=1&loop=1

Credits

Director Aspirin / Seenvision
Art Director Young / Seenvision
Animator Liff / Seenvision
Web Developer Tze Toh
2016
New Zealand
Heart Kids

Entrant Company

Method

Category

Charitable

2016
Canada
Marie-Sophie Rondeau

Entrant Company

Phoenix The Creative Studio

Category

Experimental

2016
Canada
Marie-Sophie Rondeau

Entrant Company

Phoenix The Creative Studio

Category

Art / Performing Arts

2016
Australia

Entrant Company

Jumbla

Category

Educational / Training