Vega Awards | Canopus (1st Place)

Faroe Islands

2016

Sheep View

Entrant Company

Sansir and Liquidminds

Category

Digital Marketing

Client's Name

Visit Faroe Islands and Atlantic Airways

Sub-Category

Marketing Effectiveness

Faroe Islands' 'Sheep View' videos boosted tourism! Tired of waiting for Google to map the archipelago, Faroe Islanders mounted cameras to sheep to create their own version of Google Street View. The campaign was a hit. With a budget of just $200,000, it generated 2 billion media impressions and an estimated PR value of $50 million. 360 Degree: http://visitfaroeislands.com/sheepview360/

Credits

Creative Director Rune Hørslev
Art Director Mads Kold
Art Director Bogi Henriksen
Director Thomas Koba
Production Manager Tor Verland Johansen
2016
United States
Media Brokers

Entrant Company

DynamiX

Category

Self Promotion

2016
Australia

Entrant Company

Jumbla

Category

Non-Profit

2016
Poland

Entrant Company

Black Rabbit International

Category

Technology / Science

2016
United States
Chick-fil-A Foundation

Entrant Company

DynamiX

Category

Charitable