2016
Sheep View
Entrant
Sansir and Liquidminds
Category
Digital Marketing - Marketing Effectiveness
Client's Name
Visit Faroe Islands and Atlantic Airways
Country / Region
Faroe Islands
Faroe Islands' 'Sheep View' videos boosted tourism!
Tired of waiting for Google to map the archipelago, Faroe Islanders mounted cameras to sheep to create their own version of Google Street View.
The campaign was a hit. With a budget of just $200,000, it generated 2 billion media impressions and an estimated PR value of $50 million.
360 Degree:
http://visitfaroeislands.com/sheepview360/
Credits
Entrant
Imaginovation
Website - Professional Services
Country / Region
United States
Entrant
PEDRO PACHECO photography
Video / Online Video - Videography / Cinematography
Country / Region
Portugal
Entrant
Multipleoutlet Productions
Video / Online Video - Videography / Cinematography
Country / Region
United States
Entrant
Frame.dk
Video / Online Video - Visual Effects / Motion Graphics
Country / Region
Denmark