Faroe Islands
2016
Entrant Company
Category
Client's Name
Sub-Category
Faroe Islands' 'Sheep View' videos boosted tourism! Tired of waiting for Google to map the archipelago, Faroe Islanders mounted cameras to sheep to create their own version of Google Street View. The campaign was a hit. With a budget of just $200,000, it generated 2 billion media impressions and an estimated PR value of $50 million. 360 Degree: http://visitfaroeislands.com/sheepview360/
Credits
Entrant Company
DynamiX
Category
Self Promotion
Entrant Company
Jumbla
Category
Non-Profit
Entrant Company
Black Rabbit International
Category
Technology / Science
Entrant Company
DynamiX
Category
Charitable