2016
Sheep View
Entrant Company
Sansir and Liquidminds
Category
Digital Marketing - Marketing Effectiveness
Client's Name
Visit Faroe Islands and Atlantic Airways
Country / Region
Faroe Islands
Faroe Islands' 'Sheep View' videos boosted tourism!
Tired of waiting for Google to map the archipelago, Faroe Islanders mounted cameras to sheep to create their own version of Google Street View.
The campaign was a hit. With a budget of just $200,000, it generated 2 billion media impressions and an estimated PR value of $50 million.
360 Degree:
http://visitfaroeislands.com/sheepview360/
Credits
Entrant Company
Phoenix The Creative Studio
Website - Art / Performing Arts
Country / Region
Canada
Entrant Company
Scarlett Street Creative Agency
Video / Online Video - Non-Profit
Country / Region
Canada
Entrant Company
PEDRO PACHECO photography
Video / Online Video - Videography / Cinematography
Country / Region
Portugal
Entrant Company
Moving Bits
Video / Online Video - Travel
Country / Region
Singapore