2016

Sheep View

Entrant

Sansir and Liquidminds

Category

Digital Marketing - Marketing Effectiveness

Client's Name

Visit Faroe Islands and Atlantic Airways

Country / Region

Faroe Islands

About The Entry

Faroe Islands' 'Sheep View' videos boosted tourism!

Tired of waiting for Google to map the archipelago, Faroe Islanders mounted cameras to sheep to create their own version of Google Street View.

The campaign was a hit. With a budget of just $200,000, it generated 2 billion media impressions and an estimated PR value of $50 million.

360 Degree:

http://visitfaroeislands.com/sheepview360/