2016
Sheep View
Entrant Company
Sansir and Liquidminds
Category
Digital Marketing - Marketing Effectiveness
Client's Name
Visit Faroe Islands and Atlantic Airways
Country / Region
Faroe Islands
Faroe Islands' 'Sheep View' videos boosted tourism!
Tired of waiting for Google to map the archipelago, Faroe Islanders mounted cameras to sheep to create their own version of Google Street View.
The campaign was a hit. With a budget of just $200,000, it generated 2 billion media impressions and an estimated PR value of $50 million.
360 Degree:
http://visitfaroeislands.com/sheepview360/
Credits
Entrant Company
Twomanycreatives
Video / Online Video - Innovative / Experimental
Country / Region
United Kingdom
Entrant Company
Asterisk Media Group LTD.
Video / Online Video - Animation
Country / Region
Canada
Entrant Company
FILMUNIQUE Medienproduktion GmbH
Video / Online Video - Miscellaneous
Country / Region
Germany
Entrant Company
Copeland Entertainment
Video / Online Video - Innovative / Experimental
Country / Region
United States