Vega Awards | Canopus (1st Place)

Faroe Islands

2016

Sheep View

Entrant Company

Sansir and Liquidminds

Category

Digital Marketing

Client's Name

Visit Faroe Islands and Atlantic Airways

Sub-Category

Marketing Effectiveness

Faroe Islands' 'Sheep View' videos boosted tourism! Tired of waiting for Google to map the archipelago, Faroe Islanders mounted cameras to sheep to create their own version of Google Street View. The campaign was a hit. With a budget of just $200,000, it generated 2 billion media impressions and an estimated PR value of $50 million. 360 Degree: http://visitfaroeislands.com/sheepview360/

Credits

Creative Director Rune Hørslev
Art Director Mads Kold
Art Director Bogi Henriksen
Director Thomas Koba
Production Manager Tor Verland Johansen
2016
Australia

Entrant Company

Jumbla

Category

Educational / Training

2016
Denmark

Entrant Company

Frame.dk

Category

Visual Effects / Motion Graphics

2016
Canada
Feda Frangie

Entrant Company

Phoenix The Creative Studio

Category

Fashion

2016
Canada
Sherbatov

Entrant Company

Phoenix The Creative Studio

Category

Sports