Massive Reach Through Reels: Organic Success Without Paid Ad

Agency: KIOSKO

Client: ManpowerGroup (Russia) – a leading global recruitment company.

Platform: Instagram

About KIOSKO

KIOSKO is a globally recognized digital agency specializing in bespoke social media marketing. The agency excels in creating impactful, tailored strategies that consistently deliver exceptional results.

Campaign Overview

ManpowerGroup sought to boost the performance of its newly launched Instagram account with fewer than 100 followers and critically low engagement, relying solely on organic content marketing.

The campaign objectives included:

- Achieving significant audience reach

- Establishing a cohesive visual brand identity

- Driving engagement with innovative, viral content

Key Strategies:

Visual Transformation: Developed templates integrating brand colors, fonts, and logos across posts, stories, and Reels, ensuring a cohesive look.

Content Plan Optimization: Introduced thematic, viral, and entertaining content to boost organic reach.

Viral Content Development: Created recruitment-themed memes and humorous Reels using trending audio and visual elements to resonate with audiences.

Execution:

- Crafted visually cohesive designs for the profile and content.

- Deployed humor-driven Reels addressing recruitment pain points.

- Regularly analyzed metrics to refine the approach.

Results

First Month:

- 4,434 users reached (+445% new user reach, +14.8% existing user reach)

- Engagement with Reels increased by 327%

Second Month:

- 19,182 users reached (+324% new user reach, +125% existing user reach)

- Reels engagement increased by 858% (new users) and 75% (existing users)

Conclusion

This campaign exemplifies KIOSKO’s expertise in leveraging organic content to achieve remarkable growth without paid promotion. By innovating with Reels and cohesive branding, the campaign delivered measurable success, setting a new benchmark for digital marketing excellence.