Hunter's Conner: Transforming Lead Generation and Conversion

Hunter Fiber collaborated with zö agency to develop the innovative Hunter "Conner" Plugin, a WordPress plugin that integrates with Google API and Salesforce to revolutionize lead generation and conversion. This proprietary plugin addresses a critical issue: the old website search bar was causing a 70% visitor loss due to a complex address search process.

The Conner Plugin streamlines lead capture by creating a user-friendly search form on the WordPress backend. Users enter their address, which is then validated through the Google API and processed using USPS validation and a custom Salesforce API call. This determines the address validity and assigns the appropriate user path, from installation to interest form. Within 60 seconds a user can go from ad to installation scheduled.

The plugin's intelligent data use guides users through personalized journeys. Based on Salesforce API responses, users are redirected to tailored paths, pages, and endings, ensuring a relevant and engaging experience. The plugin's configurability allows Hunter Fiber to adapt quickly to changing market conditions and customer preferences.

zö Agency leveraged Gravity Forms to create seamless, multi-step, dynamic forms for each user path. These highly customized forms enable the plugin's advanced functionality and the creation of service orders.

Custom Salesforce Apex classes, test classes, and a Postman collection were developed to ensure accurate data mapping, smooth service order creation, and reliable performance.

The Conner Plugin exemplifies innovation in lead generation and conversion, transforming ad spending into tangible results. Hunter Fiber and zö agency have set a new standard for the industry, maximizing the return on advertising investments by addressing the critical issue of visitor loss.