2024
Camel Year Film | 2024
Entrant
Daw production house
Category
Video / Online Video (Single) - Cultural
Client's Name
Ministry of Sport
Country / Region
Saudi Arabia
In honor of the 2024 "Camel Year" in Saudi Arabia, we produced a film in collaboration with the Saudi Ministry of Sports.
The film celebrated camel riding as an essential part of Saudi culture and traditional sports, highlighting both amateur enthusiasts and professional athletes. We showcased this sport in a contemporary manner, featuring both men's and women's competitors.
To create an engaging atmosphere for our audience, we combined traditional tribal singing of nomads with modern musical elements.
The lyrics celebrate Camels as part of Saudi pride and heritage.
Credits
Entrant
15/06/1990
Social Media (Single) - Social Video
Country / Region
Italy
Entrant
Organic
Website & Mobile Sites - Business-to-Business (B2B)
Country / Region
United States
Entrant
PA Consulting
Digital Marketing (Campaign) - Best Use of AI-Generated Content
Country / Region
United Kingdom
Entrant
Franklin Energy
Digital Marketing (Campaign) - Marketing Effectiveness
Country / Region
United States