2024
Camel Year Film | 2024
Entrant Company
Daw production house
Category
Video / Online Video (Single) - Cultural
Client's Name
Ministry of Sport
Country / Region
Saudi Arabia
In honor of the 2024 "Camel Year" in Saudi Arabia, we produced a film in collaboration with the Saudi Ministry of Sports.
The film celebrated camel riding as an essential part of Saudi culture and traditional sports, highlighting both amateur enthusiasts and professional athletes. We showcased this sport in a contemporary manner, featuring both men's and women's competitors.
To create an engaging atmosphere for our audience, we combined traditional tribal singing of nomads with modern musical elements.
The lyrics celebrate Camels as part of Saudi pride and heritage.
Credits
Entrant Company
Gravity Global
Digital Marketing (Campaign) - Integrated Campaign
Country / Region
United Kingdom
Entrant Company
Digital Culture & Art Development Co.,LTD / Yangshipin Integrated Media Development Co.,Ltd
Video / Online Video (Campaign) - Best Use of Visual Effects / Motion Graphics
Country / Region
China
Entrant Company
Liquid Advertising
Digital Marketing (Campaign) - Banner Campaign
Country / Region
United States
Entrant Company
Gravity Global
Video / Online Video (Single) - Best Individual Performance
Country / Region
United Kingdom