2024
PA’s Sustainable Future of Reusable Packaging
Entrant Company
PA Consulting
Category
Digital Marketing (Campaign) - Best Use of AI-Generated Content
Client's Name
PA Consulting
Country / Region
United Kingdom
We designed a survey document and campaign around the future of reusable packaging in quick service restaurants and beyond, focusing on four main areas:
1. Intent vs action – the say–do gap.
2. Desirability and value – making it ‘must-have‘.
3. Carrot vs stick – what will motivate change?
4. Changing attitudes – challenging the status quo.
Using AI-generated imagery, we aimed to create a provocative set of plausible, near-future products, packages and scenarios that would support key statistical findings and prompt engagement.
Credits
Entrant Company
Daw production house
Video / Online Video (Single) - Best Directing
Country / Region
Saudi Arabia
Entrant Company
Media Scaling
Social Media (Single) - New Category
Country / Region
United States
Entrant Company
SVEN
Digital Marketing (Campaign) - Social Campaign
Country / Region
Philippines
Entrant Company
Digital Culture & Art Development Co.,LTD / Yangshipin Integrated Media Development Co.,Ltd
Video / Online Video (Campaign) - Metaverse
Country / Region
China