NBA Mental Health Awareness Month: Join the Squad

What’s your go-to approach for your mental health?

Do you like to get out and move, like the Dynamic Defender? Or do you like to connect with friends, like the Trusty Teammate? In honor of Mental Health Awareness Month, in May of 2024, Reingold teamed up with NBA Mind Health to highlight six simple steps that people could take to prioritize and enhance their mental wellness.

The campaign, geared toward the general public, centered on an interactive quiz that visitors could take to identify their go-to mind health style – be it move, play, pause, learn, connect, or nourish. To further engage the NBA audience, visitors were then assigned a corresponding persona, such as the Centered Center (for “pause”) or the Playful Point Guard (for “play”). The theme of the campaign was: Join the Mind Health Squad.

The campaign site featured custom videos and illustrations. Each style and persona had its own page, featuring little hints — for example, where to start, what to set as a goal, or how to use that particular style to confront a challenge — plus a unique video compilation of NBA fans, explaining what they do to move, play, pause, learn, connect, and nourish in their everyday lives.