Decathlon

The world’s largest sports retailer, Decathlon, is now a digital-first brand with a best-in-class ecommerce platform – redesigned to craft a cohesive user experience worthy of the inspired global sports brand, and inspire people to embrace the joy of sports digitally, from homepage to checkout.

Work & Co partnered closely with Decathlon’s in-house teams on digital design and front-end development of its digital store, shifting Decathlon from their physical retail-centric heritage to a digital-first brand.

The new ecommerce platform also comes on the heels of a brand refresh by Wolff Olins, helping the company become known as a retailer of sporting goods and an innovator in sports.

"Decathlon is at a pivotal moment. We’re seeing the adoption of sports accelerate rapidly in new markets and with it, we too are expanding our global presence — not just in terms of our investments in those markets, but in terms of honing in on new and expanded ways to create value for all our customers. The Work & Co team has been a close partner in helping us bring our transformational vision to life in digital and helping us set a new standard for best-in-class platforms."

Features of the first release include:

-Storytelling and content strategy to create deeper engagement across the journey

-A consistent brand expression and new digital design system

-Cohesive UX patterns that offer a seamless flow in and out of the many categories that make up the Decathlon universe

-Evolution of the company’s tech stack

-Faster checkout for customers, also helping directly impact conversion

“We’ve been working towards digital transformation for some time, but Work & Co uniquely knows how to help an established global brand set a modern foundation that helps the full organization accelerate at a pace that’s not possible without their partnership,” noted Decathlon’s VP of Digital Design, Vinnie Hendriks.