Vega Awards Platinum Winner Winner

2024

Ultralive 2024 - Ultra Music Festival Live Stream

Entrant Company

NOMOBO

Category

Virtual / Remote Experience - Best Festival / Conference

Client's Name

Ultra Music Festival

Country / Region

Netherlands

Commissioned by Ultra Music Festival, NOMOBO created Ultralive 2024, a three-day livestream showcasing the dance festival in Miami. Ultralive 2024 represented the forefront of remote broadcasting and digital festival experiences, setting new industry standards. NOMOBO delivered an immersive digital experience by leveraging multi-channel and cross-platform content distribution. Spanning five dynamic stages, the livestream provided uninterrupted access to live performances, behind-the-scenes content, and interactive features, captivating a global audience.

Expertly directed remotely from NOMOBO HQ in Amsterdam, the production highlighted NOMOBO's innovative approach and technical prowess in remote workflows. This setup enabled efficient coordination and flawless execution, enhancing the festival's global reach. Ultra Music Festival 2024 was broadcast live on YouTube, Facebook, and TikTok, ensuring maximum accessibility and engagement. By utilizing these platforms, NOMOBO reached a vast and diverse audience, breaking geographical barriers and bringing the festival experience to millions.

Ultralive 2024 achieved the highest average retention rates in the industry, with viewers watching for an impressive average of 18 minutes and 36 seconds. NOMOBO’s innovative use of technology and efficient remote workflows made Ultra Music Festival 2024 a standout event in the realm of digital experiences. By creating a seamless, engaging, and accessible festival, NOMOBO not only set a new benchmark for remote experiences but also provided a model for future events in the industry.

Credits

Executive Producers Ultra
Russell Faibisch, Adam Russakoff
Marketing Director
Bobby Bassett
Executive Producers NOMOBO
Robert Buisman, Constantijn van Duren
Executive Creative Director
Remco Evers
Creative Director
Jerom Galema
Directors
Job Robbers, James Barnes, Jim Fokke, Tim van der Voort, Bas van Oort, Daniel Porcedda, Patrick Verlouw
Lead Editor
Wessel Pieterse
Editors
Marijn Domper, Carla Morales, Mór Czeróczki
Technical Producer
Marcus Hersbach
Senior Producer
Alex Rijkschroeff
Creative Producer
Randi Stafford
Hosts
Andrea Presta, Andrea Helfrich
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