2024
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Category
Client's Name
Country / Region
About The Entry
In honor of the 2024 "Camel Year" in Saudi Arabia, we produced a film in collaboration with the Saudi Ministry of Sports.
The film celebrated camel riding as an essential part of Saudi culture and traditional sports, highlighting both amateur enthusiasts and professional athletes. We showcased this sport in a contemporary manner, featuring both men's and women's competitors.
To create an engaging atmosphere for our audience, we combined traditional tribal singing of nomads with modern musical elements.
The lyrics celebrate Camels as part of Saudi pride and heritage.
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Gravity Global
Video / Online Video (Single) - Transportation
Country / Region
United Kingdom
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School of Visual Arts
Podcast (Campaign) - Arts & Culture
Country / Region
United States
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Bayer 04 Leverkusen Fußball GmbH
Website & Mobile Sites - User Experience
Country / Region
Germany