2024
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The launch of the new Precision AI webpage increased Palo Alto Networks' SEO rankings as the day it launched, it ranked #1 for "ai-spm" and "ai runtime security" keywords while leading to a +463% increase in engagement across the redesigned platform experience.
Precision AI is Palo Alto Network’s proprietary AI system. It automates detection, prevention and remediation to create AI outcomes that security teams can actually count on. To make the most of this new tech, PAN recommends a platformization approach that integrates capabilities and data into a single suite of solutions.
Palo Alto’s Networks brand promise is, “this isn’t SciFi, this is Precision AI.” The new AI webpage brings this promise to life. By taking users on a journey through captivating storytelling, impactful content and a clearly defined argument for choosing Palo Alto Networks, the experience is increasing overall website traffic and driving demand for PANW products among CISOs, SOC Leads and Security Architects/Engineers.
Entrant Company
Gravity Global
Digital Marketing (Campaign) - Best Use of Video
Country / Region
United Kingdom
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PA Consulting
Digital Marketing (Campaign) - Best Use of AI-Generated Content
Country / Region
United Kingdom
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Forum One
Website & Mobile Sites - Environmental Awareness
Country / Region
United States