Navigating Success: ERGO x Granite

Ergo, Ireland's premier IT professional services company, embarked on a transformative journey to elevate its online presence and align with its ambitious growth strategy. Partnering with Granite, Ergo aimed to rejuvenate its corporate website using WordPress hosted on WP Engine. The previous website faced limitations in flexibility, user-experience, and content management, prompting Ergo to seek a modern, user-centric platform that embodies its brand values and expertise.

Objectives:

Establish a clear and consistent brand identity to communicate Ergo's positioning and core expertise.

Enhance credibility and authority in Ergo's focal areas.

Improve user experience and engagement through intuitive navigation and informative content.

Empower Ergo's team to efficiently maintain and update the website.

Integrate with MS Dynamics, web, and automation tools for seamless operations and reporting.

Granite collaborated closely with Ergo's teams to ensure the new website embodies Ergo's brand identity consistently. Design elements, including imagery and messaging, were meticulously crafted to reinforce Ergo's image as a trusted IT partner. The design prioritised user-centricity, emphasising clear navigation and intuitive experience.

Leveraging WordPress and WP Engine, Ergo gained access to a user-friendly content management system, facilitating seamless updates and management. The modular page development approach enabled rapid updates while maintaining consistency across sections. Granite seamlessly integrated the website with Ergo's CRM and automation tools, enabling streamlined processes and enhanced functionality.

The collaborative efforts culminated in the successful launch of Ergo's new website, delivering tangible outcomes. The website's enhanced credibility effectively communicates Ergo's expertise, solidifying its position as a trusted partner for CIOs and CTOs. The intuitive user experience led to increased engagement and improved customer satisfaction. Moreover, Ergo's team now possesses the autonomy to maintain and update the website independently, ensuring relevance and timeliness of content.

“As a trusted advisor to some of the world’s leading CIOs, we believe it is important to have a website that demonstrates the ambitions of our brand, offers a user-centric experience, while also clearly articulating the numerous ways we help companies across the globe to navigate the rapidly changing and evolving IT landscape.” - Yvonne Meijerhof, Head of Marketing and Product - Ergo