Digitizing MOFSL for franchise-level business growth

Motilal Oswal (MOFSL) partnered with SingleInterface to achieve digitally enabled local growth through the following results:

i) Growth of direction requests by 70%

ii) Calls and new potential customer leads increased to 200K.

iii) Discovery searches/views rose to 27 Million.

iv) Overall ROI growth - Approximately 10x

Challenges faced:

There were vast amounts of inaccurate, unverified data spread across various MOFSL’s online platforms. Customers searching for accessible trading and investment options could not find MOFSL and its franchisees. This was due to the digital clutter of incorrect addresses, wrong contact details, and several unclaimed as well as duplicate listings. This led to missed opportunities for MOFSL and a poor experience for customers.

Significant inconsistencies across franchisee locations damaged MOFSL’s brand image. It misinformed high-intent customers about MOFSL’s capabilities and accessibility, causing confusion and opportunity loss. There was a critical need to standardize all brand elements, ensuring uniformity and correct brand representation across all franchisee locations. The objective was to improve brand reputation, increase awareness and discoverability, and most importantly make MOFSL credible to customers in a highly sensitive financial services space.