Vega Awards Gold Winner Winner

2024

2024 Everywhere Work report

Entrant Company

Ivanti

Category

Owned Media (Campaign) - eAnnual Report

Client's Name

-

Country / Region

United States

Ivanti unveiled the 2024 Everywhere Work report to delve into the evolving expectations of the workforce and to ensure alignment between its leadership and employees. This report serves as a valuable resource for understanding the trends in the modern workforce, the IT and security infrastructure required to support these trends, and the challenges that companies must overcome to achieve the vision of Everywhere Work.

The insights in the report were derived from a survey conducted in January 2024, which included over 7,700 executive leaders, IT and cybersecurity professionals and office workers. The survey focused on exploring the deep challenges and opportunities that arise when employees are given the freedom to work without constraints on location and time.

The launch of the report took place at Ivanti's ISS partner event, with key insights shared by Ivanti's CEO, Jeff Abbott, and expert speaker Samantha Radocchia. These insights were further discussed in an Executive Summary podcast featuring the same speakers.

To maximize the reach and impact of their findings, Ivanti engaged influencers and activated its Employee Brand Ambassador program. This encouraged employees to share Ivanti content on their personal social networks, significantly amplifying the message and fostering deeper employee engagement in the dissemination process. This initiative led to the distribution of five posts in various languages, achieving 207 shares, 446 engagements and 209 clicks, indicating strong interaction and interest from the employee community and their networks. Through corporate channels, Ivanti published 16 posts, garnering 9,025 impressions, 267 engagements, a 3% engagement rate and 105 clicks. The influencer activation strategy also proved effective, achieving 6,967 impressions and 91 engagements.

Furthermore, the report's impact was amplified through its publication in 53 outlets, including renowned publications such as Help Net Security, Tech Radar Pro, UNLEASH and HR Review. This extensive coverage resulted in a total audience reach of 953.7 million complemented by an additional 600,000 through social media platforms, making it a highly influential resource in shaping the future of work.

Credits

Director of Content Marketing
Rachel Haberman
Content Marketing Manager
Paige Breaux
Senior Public Relations Manager
Mikaela Abbott
Director of Social Media
Jamie Whalen
Project Management Manager
Nan Frazee-Byington
Marketing Project Manager
Hannah Saenz
2024
Digital Marketing
Callies & Schewe Kommunikation GmbH | Vega Website Awards 2024 Winner

Entrant Company

Callies & Schewe Kommunikation GmbH

Digital Marketing (Campaign) - Best Use of AI-Generated Content

Country / Region

Germany

2024
Social Media
Digital Minds Group | Vega Website Awards 2024 Winner

Entrant Company

Digital Minds Group

Social Media (Campaign) - Fashion & Beauty

Country / Region

Australia

2024
Apps & Softwares
Johnny Aces Entertainment | Vega Website Awards 2024 Winner

Entrant Company

Johnny Aces Entertainment

Apps & Softwares - Entertainment

Country / Region

United States

2024
Website & Mobile Sites
Hypthon Limited | Vega Website Awards 2024 Winner

Entrant Company

Hypthon Limited

Website & Mobile Sites - Property / Developer

Country / Region

Hong Kong SAR