Holiday Gift Exchange Series

The MRN Agency is the leader in producing highly interactive and fully customized virtual and hybrid events tailored to fit any budget and scope. MRN has taken a B2C approach for our B2B technology clients looking to deliver bespoke experiences in a world inundated with ordinary. Our data-driven programming is centered around an expert in the topic at hand coupled with memorable premiums that leave a lasting brand impression. The heartbeat of our events is the genuine connections we foster between target audiences and the brand.

Holiday Gift Exchange was born amidst the tumult of the COVID-19 pandemic, a time when traditional business relationships faced unprecedented challenges. As the pandemic created a void for businesses large and small, rendering them unable to reward customers in person or host holiday gatherings, our Fortune 100/500 clients sought innovative solutions to bridge this gap. In response, MRN pioneered a first-of-its-kind virtual program: the Holiday Gift Exchange.

In its inception, we aimed to recreate the same excitement and camaraderie of a traditional white elephant game in a modern, virtual setting. Through a meticulously crafted interactive platform, we offered a custom user experience that was not only fully brandable but also deeply immersive. Users could engage in complex logic, steal gifts, and ultimately claim their chosen prize—all while fostering genuine brand affinity between vendors and customers.

What began as a response to pandemic limitations has blossomed into something far greater. In the 2023-2024 holiday season, the Holiday Gift Exchange program was executed over 200 times, with over 4,500 custom branded kits eagerly dispatched to customers nationwide. It's a testament to the enduring appeal and effectiveness of our virtual platform, proving that even in a post-pandemic world, the demand for unique and engaging experiences remains stronger than ever.