2024
Entrant Company
Category
Client's Name
Country / Region
Nina Park is a wood fossil park in Hong Kong constructed by the Chinachem Group. It is established to showcase the largest collection of wood fossils among urban parks in Asia, and provide programmes to local and international visitors and tourists. The website of Nina Park represents the property developer's dedication to conserving and promoting the historical value of wood fossils, with social responsibility and sustainability in mind.
To serve the purpose of “edutainment” (education and entertainment), the website uses animations, effects, and interactive 3D graphics extensively to increase the attractiveness of the park and create an engaging atmosphere that encourages users to explore the park features and the wood fossil collection. However, it does not sacrifice the clarity of information delivery, as the content structure and the event booking system are attentively organized for an accessible browsing experience.
Overall, this website is not only visually inviting, but also practically welcoming to all kinds of visitors and tourists to understand more about the park and wood fossils.
Credits
Entrant Company
AARP
Digital Marketing (Campaign) - Integrated Campaign
Country / Region
United States
Entrant Company
Aki Technologies, Media Division by Inmar Intelligence
Digital Marketing (Campaign) - Marketing Effectiveness
Country / Region
United States
Entrant Company
Zbra Studios
Website & Mobile Sites - Brands / Franchise
Country / Region
United States