Gamelight Ensures Succesful Mobile Campaigns with AI

User acquisition company Gamelight and game developer SuperPlay teamed up to promote their hit titles, Dice Dreams and Domino Dreams. During collaboration since 2022, SuperPlay and Gamelight have partnered to grow the existing and new user base, surpassing half a million $ daily spend.

The collaboration aimed to acquire new users for SupePlays' two titles. The campaigns were active on iOS and Android in 11 goes. During their run, data from 2 million users was analysed.

Achieved Results

Scaling Gamelight resulted in a direct impact on revenues and ARPU that Dice Dreams generates. This has increased the average ARPU of Dice Dreams on Google Play and Apple App Store by 15% and positively impacted the store rankings, resulting in an organic uplift.

Gamelight showed a 38% higher D30 ARPU than all other media sources.

Superplay has reached 100%+ ROAS profitability on fully matured cohorts.

Scaling Gamelight increased the total average ARPU on app stores by 15% across the whole game.

Gamelight accurately predicted the users with the highest potential LTV for Dice Dreams and improved its store rankings by 48 positions in the Free Games US store charts.

Impressive long-term retention and ROAS growth were observed, with a D30 of +212%, a D90 of +387%, and +508% for D180.

Gamelight and SuperPlay achieved these results thanks to:

- Endless event postback window

- 38 various in-game events shared

- Dynamic events fired at each level pass

- AI Targeting for optimization

- High budget caps to scale

Special Events Activation

Beyond usual UA efforts, SuperPlay and Gamelight have teamed up to host various events throughout the year, coinciding with different festive seasons. By syncing Dice Dream's in-game events with special rewards on Gamelight's apps, the collaboration was taken to a whole new level with Halloween Special, X-Mas Boost and Valentine’s Day Special.

During the execution of the events, Superplay achieved an impressive +32% boost in revenues on Gamelight, as well as a user activation of +24%.