Vega Awards Platinum Winner Winner

2024

TV Spot Galaxy S24 Circle to Search x MediaWorld

Entrant Company

Cheil Italia srl

Category

Video / Online Video (Single) - TV Ad

Client's Name

Samsung

Country / Region

Italy

Gen Z is a generation driven by curiosity, always looking for new stimuli and items with which to identify and express themselves. An attitude we have harnessed and projected into a world, now accessible with a simple gesture: circling everything of interest to us.

And it's precisely that gesture that allows the boundary between reality and dream to blur softly, unleashing the full power of Galaxy S24. Indeed, Samsung's flagship smartphone is the protagonist of a commercial that talks to new generations, showing how through its screen it is possible to witness an ode to technology and the endless possibilities of exploration offered by Circle to Search with Google, features of Galaxy AI.

Every interaction with Galaxy S24 thus becomes a plunge into a universe of wonder, suspended only by a return to reality. But it only takes a little to dream again. Search, Circle and...

TRANSLATION:

Here is the new Samsung Galaxy S24

Circle the one that interests you most and start your search now.

Circle to Search with Google

A dream, right?

Credits

Creative Director
Claudio Nobili
Sr Art Director
Francesca Delvigo
Sr Copywriter
Antonino Astone
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