2024
Play It Forward
Entrant
May Yuchien Dahlia
Category
Apps & Softwares - Cause Awareness
Client's Name
Country / Region
United States
Entry Level
Student
Play It Forward is a new Spotify feature that turns streams into donations. Gen Z, though has the heart for driving social changes, they may not always have the extra change to do so. With this feature, artists can donate their art to a Play It Forward playlist linked to a cause. Listeners simply stream the playlists of their choice. This way, they can both reach charities without reaching into their pockets.
Credits
Entrant
NOMOBO
Virtual / Remote Experience - Best Community Engagement
Country / Region
Netherlands
Entrant
Digital Culture & Art Development Co.,LTD / Yangshipin Integrated Media Development Co.,Ltd
Video / Online Video (Campaign) - Cultural
Country / Region
China
Entrant
KWPX
Digital Marketing (Campaign) - Cause-Related
Country / Region
Australia
Entrant
Gravity Global
Video / Online Video (Campaign) - New Category
Country / Region
United Kingdom