Vega Awards Platinum Winner Winner

2023

Provo

Entrant Company

Sunday Afternoon

Category

Digital Illustration (Single) - Conceptual

Client's Name

Country / Region

United States

Are you a robot? With the development of artificial intelligence, the answer to this question will be more ambiguous. During quarantine, A lot of people look for someone to snuggle up with. Although most people believe that they can easily tell the human and AI apart, sometimes the heart rules the brain. In response to the rising AI fraud, we design a social awareness campaign that fights against abusing AI by helping people know more about it. The generative custom typeface is named CAPTCHA, and it also works as a CAPTCHA (the abbreviation of “Completely Automated Public Turing test to tell Computers and Humans Apart”) We invite our audiences to be part of the campaign. Audiences can generate their own captcha and scrambled text. Technology is never limited to screens, it also affects us physically. We push this idea further by providing spacial experiences, and surrounding audiences with generative content to communicate the idea of “Provo, the key to safer conversations.

Credits

Designer
Ruiqi Zhou
2023
Video / Online Video
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Entrant Company

Maverick Media

Video / Online Video (Campaign) - Animation

Country / Region

United Kingdom

2023
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Entrant Company

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Digital Marketing (Campaign) - Experiential

Country / Region

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Social Media
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Entrant Company

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Social Media (Single) - Sports

Country / Region

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Video / Online Video
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Entrant Company

80's Creative

Video / Online Video (Campaign) - Branding

Country / Region

Saudi Arabia