Unveiling Phoenix and Carbon

The video was designed to unveil and amplify the launch of Sanctuary AI’s sixth-generation general-purpose robot, Phoenix™, and its accompanying AI-control system Carbon™. In a crowded AI and robotics landscape filled with boisterous hype and product renderings that may never materialize, Sanctuary AI sought to break through that noise by showcasing its demonstrable progress via highly visual—and truthful—storytelling. In addition to showcasing the new general-purpose robot systems and how it pushes the company closer to their mission of creating the world’s first human-like intelligence in general-purpose robots, the Sanctuary AI team aimed to show, not tell, by developing high-quality visuals and footage of real Phoenix robots. The video was a key component of a wider communications strategy to ensure the announcement reached the company’s various key audiences and stakeholders. The collective team spent several months preparing in order to execute with precision, and the video was pivotal in securing more than 25 pieces of earned media coverage in publications like BBC News, GeekWire, IEEE, Newsweek, and TechCrunch, garnering more than 300k views so far.

Sanctuary AI is a multi award-winning organization, recognized by LinkedIn as a Top Startup and by TIME as a Best Invention of 2023. Sanctuary AI is bringing the incredible power of human-like artificial intelligence to the physical world via its embodiment in Phoenix general-purpose robots. This technology is already helping to address the labor challenges that are beginning to impact the success of organizations across the world. Many organizations have already become paying customers of ours in order to future-proof their operations and ensure their future sustainability against a shrinking workforce. Sanctuary AI is leading an innovation revolution that will change everything in an industry that will not only eclipse the automotive industry, but the entire labor industry as a whole. We are creating a future where everyone can work more safely, efficiently, and sustainably. The utilization of human-like intelligence in general-purpose robots will create the opportunity for people to take back one of the most precious things–time–by performing work that is unsafe or simply undesirable to people.