GLOBAL BRAND ACTIVATION POWERED BY DRUPAL: SINCH

Sinch is a brand with rapid growth goals. Based in Sweden, this international telecom and cloud communication-platform-as-a-service (CPaaS) had its sights firmly set on North America. Our challenge was to build U.S. brand affinity and market share with a new website that would take the company vision, lead generation, and customer experience to the next level. Sinch is continuously acquiring new communication technology and developing new products. Being in a state of change is the norm. While change is great for innovation, a frequently shifting product portfolio can be challenging for users who want to understand what Sinch does in simple terms. Our goal was to present Sinch’s offering in a clear and compelling way to key buyer personas, while also being flexible to change.