Vega Awards Silver Winner

2023

U.S. Travel Association Visa Delays Website

Entrant Company

ROKK Solutions

Category

Website & Mobile Sites - Travel / Tourism

Client's Name

U.S. Travel Association

Country / Region

United States

ROKK Solutions, on behalf of the U.S. Travel Association, created a website, USVisaDelays.com, that now serves as the online forum for its “They Wait, We Lose” advocacy effort to reduce excessive wait times for international visitor visas.

The USVisaDelays.com website allows potential travelers from around the world experiencing extreme wait times to share testimonials about how visitor visa delays are preventing them from seeing loved ones, attending important events and hurting their businesses.

It also provides an outlet for U.S. business owners to raise awareness of the severe impact on the nation’s travel sector. The website’s ease of use gives people the opportunity to tell their stories, providing a forum for sharing and support across the globe. These stories help the U.S. Travel Association validate the severity of the problem and make a compelling case for urgent action.

The website uses eye-catching graphics and cohesive imagery to tell the story of the “They Wait, We Lose” advocacy campaign. This campaign seeks to highlight the economic toll of the prolonged visitor visa processing times – which currently range from 400 to 800 days in top inbound markets like Brazil, India and Mexico – and pressure the Biden administration to take action to reduce these delays.

Credits

Co-Founder and Partner, ROKK Solutions
Ron Bonjean
Executive Vice President, Public Affairs Practice Chair, ROKK Solutions
Jeff Grappone
Executive Vice President - Creative, ROKK Solutions
Genevieve Wilkins
Senior Vice President - Digital, ROKK Solutions
Rachel Winer
Senior Vice President, ROKK Solutions
John Brandt
Associate Art Director, ROKK Solutions
Brigitta Gegenheimer
Multimedia Designer, ROKK Solutions
Erickson Foster
Design Assistant, ROKK Solutions
Aimee Alvino
Account Director, ROKK Solutions
Cristina Marcos
Senior Account Executive, ROKK Solutions
Avi Sholkoff
Account Executive, ROKK Solutions
Bridget Sullivan
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