2023
Entrant Company
Category
Client's Name
Country / Region
A :15 spot that used the creative elements from the rest of the campaign (programmatic, paid social, organic social, OOH, etc.) and ran during the Army-Navy game in select local markets to remind the target audience (military and federal employees) to sign up for Dental Insurance before the enrollment period ended (Army-Navy game took place the final weekend before the deadline). This strategic buy was instrumental in driving signups for United Concordia during that final weekend and pushing their numbers over the top.
Credits
Entrant Company
Mirego
Apps & Softwares - Sports
Country / Region
Canada
Entrant Company
LevLane
Digital Marketing (Campaign) - Integrated Campaign
Country / Region
United States
Entrant Company
Konstruct Digital
Digital Marketing (Campaign) - SEM Campaign
Country / Region
Canada