2023
Fed Vip Campaign 2022
Entrant
LevLane
Category
Digital Marketing (Campaign) - Integrated Campaign
Client's Name
United Concordia Dental
Country / Region
United States
A cross-media campaign utilizing programmatic, paid social media, organic social media, OOH (bus transit), tv and more to drive federal employees to sign up for United Concordia Dental insurance during the highly competitive FED VIP sign up period (6 weeks from November to December). Utilizing a campaign that leveraged United Concordia's broader brand campaign, this campaign outpaced client expectations with more sign-ups and more new members than predicted.
Credits
Entrant
WineGlass Marketing
Digital Marketing (Campaign) - Email Marketing
Country / Region
United States
Entrant
IZEA Worldwide, Inc.
Social Media (Campaign) - Influencer Marketing
Country / Region
United States
Entrant
Shine Meditation Health Technology (Hangzhou) Co., Ltd
Apps & Softwares - Health / Fitness / Wellness
Country / Region
China
Entrant
Blue Telescope
Video / Online Video (Single) - Live Experiences
Country / Region
United States