2023

Fed Vip Campaign 2022

Entrant Company

LevLane

Digital Marketing (Campaign) - Integrated Campaign

Client's Name

United Concordia Dental

Country / Region

United States

A cross-media campaign utilizing programmatic, paid social media, organic social media, OOH (bus transit), tv and more to drive federal employees to sign up for United Concordia Dental insurance during the highly competitive FED VIP sign up period (6 weeks from November to December). Utilizing a campaign that leveraged United Concordia's broader brand campaign, this campaign outpaced client expectations with more sign-ups and more new members than predicted.