2023
Fed Vip Campaign 2022
Entrant Company
LevLane
Category
Digital Marketing (Campaign) - Integrated Campaign
Client's Name
United Concordia Dental
Country / Region
United States
A cross-media campaign utilizing programmatic, paid social media, organic social media, OOH (bus transit), tv and more to drive federal employees to sign up for United Concordia Dental insurance during the highly competitive FED VIP sign up period (6 weeks from November to December). Utilizing a campaign that leveraged United Concordia's broader brand campaign, this campaign outpaced client expectations with more sign-ups and more new members than predicted.
Credits
Entrant Company
Firmseek
Website & Mobile Sites - Law & Legal Services
Country / Region
United States
Entrant Company
Electric Symphony Media
Social Media (Campaign) - Culture & Lifestyle
Country / Region
United States
Entrant Company
Quill & Ink
Website & Mobile Sites - Copywriting
Country / Region
United States
Entrant Company
My Sister Fred LLC
Video / Online Video (Campaign) - Environmental Issue / Awareness
Country / Region
United States