2023
Fed Vip Campaign 2022
Entrant Company
LevLane
Category
Digital Marketing (Campaign) - Integrated Campaign
Client's Name
United Concordia Dental
Country / Region
United States
A cross-media campaign utilizing programmatic, paid social media, organic social media, OOH (bus transit), tv and more to drive federal employees to sign up for United Concordia Dental insurance during the highly competitive FED VIP sign up period (6 weeks from November to December). Utilizing a campaign that leveraged United Concordia's broader brand campaign, this campaign outpaced client expectations with more sign-ups and more new members than predicted.
Credits
Entrant Company
Maryland Institute College of Art / School of Visual Arts
Digital Illustration (Single) - New Category (Digital Illustration - Single)
Country / Region
United States
Entrant Company
University of Edinburgh
Website & Mobile Sites - Art / Performing Arts
Country / Region
United Kingdom
Entrant Company
Blue Telescope
Video / Online Video (Single) - Live Experiences
Country / Region
United States
Entrant Company
QNY Creative
Social Media (Campaign) - Food & Beverage
Country / Region
United States