2023
Fed Vip Campaign 2022
Entrant Company
LevLane
Category
Digital Marketing (Campaign) - Integrated Campaign
Client's Name
United Concordia Dental
Country / Region
United States
A cross-media campaign utilizing programmatic, paid social media, organic social media, OOH (bus transit), tv and more to drive federal employees to sign up for United Concordia Dental insurance during the highly competitive FED VIP sign up period (6 weeks from November to December). Utilizing a campaign that leveraged United Concordia's broader brand campaign, this campaign outpaced client expectations with more sign-ups and more new members than predicted.
Credits
Entrant Company
Zbra Studios
Website & Mobile Sites - Brands / Franchise
Country / Region
United States
Entrant Company
Michele Mardorf
Digital Marketing (Campaign) - New Category (Digital Marketing)
Country / Region
United States
Entrant Company
IrisWave
Video / Online Video (Single) - Financial Services
Country / Region
Singapore
Entrant Company
Coyne Visuals LLC
Video / Online Video (Single) - Cinematography
Country / Region
United States