Pacific Science Center

The Pacific Science Center (PacSci) is an independent, non-profit museum in Seattle with a mission to ignite curiosity and fuel passion for discovery, experimentation, and science for people of all ages and backgrounds. Forum One worked with PacSci to redesign and develop their website in WordPress to highlight the museum’s post-pandemic reopening and connect audiences with their expanded slate of digital events and exhibits. The site offers an intuitive and high-performing experience across devices, with a smooth ticketing process and user-centered design.

To streamline the site’s navigation, we conducted a content inventory and overhauled the sitemap of over 900 pages. We created a component-driven design system, giving PacSci’s team the flexibility to create custom content with WordPress Gutenberg blocks while maintaining a sleek and on-brand identity across the site. One of PacSci’s goals for the redesign was showcasing its offerings for wider audiences in addition to children and families, including adults and people of color, and we reflected this active and welcoming atmosphere in our icon and imagery choices. We also conducted usability testing with target audience members to refine and validate our approach. PacSci’s new website launched in tandem with the museum’s physical reopening, successfully serving a high number of visitors on reopening weekend.