Vega Awards Silver Winner

2023

Savings & Planning Fall Resources

Entrant

Thomas ARTS

Category

Digital Marketing (Campaign) - Email Marketing

Client's Name

AARP

Country / Region

United States

About The Entry

AARP Savings and Planning deployed a targeted email campaign on Thursday, 9/1, to promote financial resources and tools to the 50 plus audience. The email provided timely retirement-planning information for both retirees and pre-retirees, as well simple steps to help members manage their finances, savings and debt.

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