San Francisco State University Enrollment Campaign

Education is the catalyst for change. And change fuels hope. As champions of equity and community inclusion, SFSU envisions a world in which every student is empowered to pursue their educational dreams bravely, confidently and passionately.

To let the world know how much SFSU cares, we established a solid brand platform utilizing a combination of strategic elements already established and new elements derived from research, testing and brand strategy insight. Our focus was on messaging and positioning for the current landscape with an engaging look and feel that would promote consistency, build trust, and encourage brand loyalty.