Vega Awards Canopus Winner Winner

2022

Behind the Drop of the Last Aventador Coupé & 1:1 NFT

Entrant Company

HEVĒ

Category

Video / Online Video (Campaign) - Metaverse (NEW)

Client's Name

Lamborghini

Country / Region

United States

Web3-focused digital innovation division, INVNT.ATOM, part of [INVNT GROUP] The Global BrandStory Project, in collaboration with Lamborghini, leading metaverse artist Krista Kim, 2x Grammy-nominated artist Steve Aoki, and the historied collector car auction house, RM Sotheby’s, sold the world’s first supercar 1:1 NFT connected to the last physical production supercar Lamborghini Aventador Ultimae Coupé ever produced. Through public relations, social and influencer partnerships, the campaign reached a global audience of over 500MM+.

HEVĒ, [INVNT GROUP]'s creative agency and production studio, spearheaded the creative direction and production of the Behind the Drop video featuring exclusive interviews with Krista Kim, Steve Aoki, and Stephan Winkelmann, President and CEO of Automobili Lamborghini.

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