2022
SM Supermalls: SM ChristmaSaya Village
Entrant Company
SVEN
Category
Virtual / Remote Experience - New Category (Virtual / Remote Experience)
Client's Name
SM Supermalls
Country / Region
Philippines
The most popular holiday in the Philippines has been put on lock down since 2020. But this 2021, SM Supermalls sought to give the Filipinos their Christmas spirit back with the SM ChristmaSaya Village, the country’s first ever rewards metaverse experience that brought the magical holiday experience straight to Filipino households.
Credits
Entrant Company
Havas
Video / Online Video (Campaign) - New Category (Video - Campaign)
Country / Region
Czech Republic
Entrant Company
Duncan Channon
Digital Marketing (Campaign) - Contests & Promotions
Country / Region
United States
Entrant Company
Hitha
Audio & Radio (Single) - Best Voice Experience
Country / Region
United States
Entrant Company
LiFi Media Production, LLC
Video / Online Video (Single) - Corporate
Country / Region
United States