2022
SM Supermalls: SM ChristmaSaya Village
Entrant Company
SVEN
Category
Virtual / Remote Experience - New Category (Virtual / Remote Experience)
Client's Name
SM Supermalls
Country / Region
Philippines
The most popular holiday in the Philippines has been put on lock down since 2020. But this 2021, SM Supermalls sought to give the Filipinos their Christmas spirit back with the SM ChristmaSaya Village, the country’s first ever rewards metaverse experience that brought the magical holiday experience straight to Filipino households.
Credits
Entrant Company
SVEN
Digital Marketing (Campaign) - Marketing Effectiveness
Country / Region
Philippines
Entrant Company
Gravity Global
Video / Online Video (Single) - Marketing
Country / Region
United Kingdom
Entrant Company
Moving Bits
Video / Online Video (Single) - Transportation
Country / Region
Singapore
Entrant Company
Underknown
Video / Online Video (Campaign) - Documentary (Series)
Country / Region
Canada