Destination Animation: Book Trailer

Destination Animation - How Smart Marketeers Convey Complex Messages Memorably is an industry pioneering book that tells the story of animation as a medium for business-to-business communication while exploring aspects such as why animation makes for a compelling and versatile business tool, and how it conveys complex messages more memorably than text alone. For the book trailer, the Salamandra,uk team flexed their creative muscles to create a short yet striking mixed 2D and 3D animation to encapsulate the essence of the book, while at the same team teasing its contents by illustrating the road to be taken by the reader as they read.