Vega Awards Arcturus Winner Winner

2022

Integrated Campaign

Entrant Company

ValueLabs

Category

Digital Marketing (Campaign) - Integrated Campaign

Client's Name

Country / Region

India

The project

Designing the brand experience, strategy and identity for the silver jubilee celebrations of the company, the project approaches the milestone anniversary as a strategic tool to narrate the organisation's story with depth, substance and authenticity. It is a broad community initiative and a long-term campaign that lays the groundwork for establishing a legacy of giving back to the community and doing the right thing always. It is divided into 3 parts:

The Strategy:

Olympics is the metaphor for the year-long celebration for which there is an opening ceremony, a closing ceremony and monthly activities, each month tied to a theme around the values of the company. The events and activities every month focus on the well-being and growth of the community and are connected to the gift box.

The Gift Box

The gift box was designed in-house to impart an experience, rather than curate objects. The focus was to bring the community together during these times and to celebrate, while being inclusive. It is a box of happiness, carefully curated for the receivers to celebrate, treasure memories and gear up for all the future endeavours.

The Identity Design

The identity design aims to strike a balance between the brand’s heritage and entering a new era. The logo and the patterns reflect the qualities that the company stands for, invoking a feeling of sophistication and elegance. The basic colours are black and white, and the collaterals have been designed keeping in mind accessibility and to make it inclusive for all.

Credits

SVP Design
Kadambari Sahu
Lead Visual Designer, UXG/ ValueLabs
Chandra Sekhar Reddy Katukuri
Brand Strategist, UXG/ ValueLabs
Surya N Haridasan
Brand Strategist, UXG/ ValueLabs
Anshika Gupta​
Sr. Interaction Designer, UXG/ ValueLabs
Tauqeer Ahmed Shaik
Design Intern, UXG/ ValueLabs
Sriya Kota
UXG ValueLabs
User Experience Group (UXG) ValueLabs
ValueLabs
Marketing Team
Admin and Procurement Team
Finance Team
ESO Team
CFO / ValueLabs
Anshu Kedia
AVP Operations/ ValueLabs
Namrata Dave
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