Vega Awards Arcturus Winner Winner

2022

WareSpace Logo Evolution

Entrant Company

Tailfeather

Category

Digital Marketing (Campaign) - Branding / CI

Client's Name

WareSpace

Country / Region

United States

The Challenge:

Infuse a stolid, often drab industry (office storage space) with the spirit and energy of a brand that seeks to challenge the status quo.

WareSpace challenge: accepted!

Tailfeather got the logo party started by opening WareSpace’s signature “W” into a near-smile. Next, doors! The two roll-up storage unit doors have the dual effect of defining and clarifying the brand in a single image, while adding a bit of motion and movement to its logo. Next, we expanded the color palette to include a vibrant green, and introduced the TITLE CASE type. The combination, in our humble opinion, does a wonderful job in attracting the eye, clarifying pronunciation, and emphasizing the product

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