Vega Awards Arcturus Winner Winner

2022

AARP Members Only Access December Email

Entrant Company

Thomas ARTS

Category

Digital Marketing (Campaign) - Email Marketing

Client's Name

AARP

Country / Region

United States

This targeted email campaign promoted awareness of AARP Members Only Access by creating an increased perception of the value of membership through content only available to members and enticing non-members to join with a unique, exclusive value. This email provided access to and drove engagement with exclusive content found on the Members Only Access page. An overarching email objective was to drive increases in membership joins or renews, registrations, as well as engagement with other content offerings across the bundle.

Credits

AARP Email Marketing Manager
Reena Vadehra
TA Marketing Platform Technologist
Scott Anderson
TA Marketing Platform Engineer
Amber Keel
TA Associate Account Supervisor
Caroline Peck
TA Copywriter
Kate Weed
TA Art Director
Damon Rasmussen
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