Vega Awards Centauri Winner Winner

2022

Website Redesign

Entrant Company

Allstate Protection Plan

Category

Website & Mobile Sites - Website Redesign

Client's Name

Country / Region

United States

Redesign the Allstate Protection Plans site to better reflect our brand and current business strategy. This includes a shift from SquareTrade branding to Allstate branding, from a D2C site to a focus on service and partnerships (as our business model has changed to B2B2C), and an updated look and feel that better reflects our customers, partners, and the products we cover.

Credits

Creative Director, Code & Theory
Aaron Pedersen
Experience Strategy, Code & Theory
Aaron Wachsstock
Interaction Designer, Code & Theory
Andres Valencia
Sr. Designer, Code & Theory
Brandon Strouse
Sr. Designer, Code & Theory
Tammy Hsieh
VP/Creative Director, Allstate Protection Plans
Jason Siciliano
Senior Copywriter, Allstate Protection Plans
Gabriella Buonassisi
Visual Design Lead, Allstate Protection Plans
Ashley Witty
Senior Digital Designer, Allstate Protection Plans
Christina Chinn
Principal Designer, Allstate Protection Plans
Yungnien Vic Su
Associate Creative Director, Allstate Protection Plans
Sarah Minnerly
Visual Designer, Allstate Protection Plans
Qian Liu
Principal Designer, Allstate Protection Plans
Domingo Johnson
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