Vega Awards Centauri Winner Winner

2022

What if the lockdown was forever?

Entrant Company

MediaUtopia

Category

Video / Online Video (Single) - Non-Profit

Client's Name

APELA - Portuguese Association of Amyotrophic Lateral Sclerosis

Country / Region

Portugal

Awareness and fundraising video on Amyotrophic Lateral Sclerosis disease, a rare degenerative and progressive neurological disease that affects nerve cells in the brain and spinal cord, causing loss of muscle control. The main idea of the campaign was to focus on the person lockdown within the body due to the nature of the disease, and make a parallel between this and the recent situation due to covid.

APELA - Portuguese Association of Amyotrophic Lateral Sclerosis

"What if the lockdown was forever?”

Fundraising campaign - www.apela.pt

ALS is a rare degenerative neurological disease.

Production - MediaUtopia

Concept & Voice-Off - Pedro Ramos

Direction, Script, Photography and Editing - João Pedro Marnoto

Text - Eduarda Freitas

Music - Lance Conrad "Calming Ombre"

Sound Mix - Adrian Santos

Participants - Guedes Family; Silvia Duarte; Filipe Rodrigues; Manuel Gomes; Ana Margarida Carvalho

Credits

Direction, Script, Photography and Editing
João Pedro Marnoto
Text
Eduarda Freitas
Voice-over
Pedro Ramos
Music
Lance Conrad
Sound Mix
Adrian Santos
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