What if the lockdown was forever?

Awareness and fundraising video on Amyotrophic Lateral Sclerosis disease, a rare degenerative and progressive neurological disease that affects nerve cells in the brain and spinal cord, causing loss of muscle control. The main idea of the campaign was to focus on the person lockdown within the body due to the nature of the disease, and make a parallel between this and the recent situation due to covid.

APELA - Portuguese Association of Amyotrophic Lateral Sclerosis

"What if the lockdown was forever?”

Fundraising campaign - www.apela.pt

ALS is a rare degenerative neurological disease.

Production - MediaUtopia

Concept & Voice-Off - Pedro Ramos

Direction, Script, Photography and Editing - João Pedro Marnoto

Text - Eduarda Freitas

Music - Lance Conrad "Calming Ombre"

Sound Mix - Adrian Santos

Participants - Guedes Family; Silvia Duarte; Filipe Rodrigues; Manuel Gomes; Ana Margarida Carvalho