Vega Awards Centauri Winner Winner

2022

StandOut® powered by ADP®

Entrant Company

The Marcus Buckingham Company®, an ADP® Company

Category

Website & Mobile Sites - Business-to-Business (B2B)

Client's Name

ADP

Country / Region

United States

StandOut®, Powered by ADP® is an engagement and performance solution that helps teams thrive, enhances the employee experience, and improves engagement and performance. The website for StandOut not only showcases the solution, but it helps viewers immediately understand what’s in it for them. Short, impactful copy quickly let users know what StandOut is and why they should believe it will work for them. Three videos embedded in the site offer short explanations into the science behind StandOut and demonstrate how the solution disrupts (and dramatically improves) typical performance management. For proof of StandOut’s credibility, powerful statistics and testimonials do the job. Finally, well placed calls to action (CTAs) throughout the site invite users to continue learning about StandOut by requesting a demo.

Credits

Director of Multimedia
Jaqai Mickelsen
Director of Content
Darren Raymond
Digital Producer
Kevyn Horton
Creative Director
Jessica Cummings
Senior Content Manager
Carolee Eubanks
Senior Director Marketing
Alex Green
Marketing Program Manager
Marz Stachyra
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