Vega Awards Centauri Winner Winner

2022

abr.realtor

Entrant Company

National Association of REALTORS®

Category

Website & Mobile Sites - Associations

Client's Name

Country / Region

United States

The Real Estate Buyer’s Agent Council (REBAC) confers the ABR® designation, which is an official designation of the National Association of REALTORS®. In May of 2021, REBAC launched our new website, abr.realtor. This replaced our previous website, rebac.net. This website serves our 25,000 members (in addition to candidates–those working towards earning the designation). Benefits: •We had received some feedback from members that didn’t know how to find their benefits (we have over 25 options available), so we restructured the Member Center, and added as many images as possible so members would not only be able to find benefits by name, but also based on what they look like. •We also added the “ABR® Benefits Snapshot”, which is a benefits slider at the bottom of the home page. Enhancements: •We also enhanced our member directory so that it’s an even better experience to find a referral agent. The previous version of the search was very slow to load as well, and we were happy to let members know that this would no longer be an issue. •Member News used to be a static list, but now it’s updated more regularly, and serves as a preview of the most recent issues of Today’s Buyer’s Rep (TBR). Additions: •We added a tagging feature to our issues of Today’s Buyer’s Rep (TBR) so that members could find content based on topic •We added a flipbook option for members who wanted to read the digital version of the TBR. •We added member testimonials, which rotate on many of the pages across the site.

Credits

Graphic Design and Website Specialist, National Association of REALTORS®
Hilary Conlisk
Vice President of UX and Creative, Sandstorm®
Janna Fiester
Marketing and Communications Manager, National Association of REALTORS´®
Michelle Collins
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