Vega Awards Centauri Winner Winner

2022

The Human Factor Report

Entrant Company

Proofpoint

Category

Owned Media (Campaign) - New Category (Owned Media)

Client's Name

Proofpoint

Country / Region

United States

"The Human Factor" report showcases the breadth and depth of its cyber intelligence and reinforces our people-centric marketing message that users—not technology—are the most critical variable in cybersecurity.

The 2022 report titled “People-centric cybersecurity in an era of user-based risks” dives deep into each of three facets of user risk. It examines key developments in the threat landscape. It explores the developing relationship between cyber-criminal groups and what it means for the rest of us. And it

explains how a people-centric defense can make users more resilient, mitigate attacks and manage privilege.

This report covers threats detected, mitigated and resolved during 2021 among Proofpoint deployments around the world, one of the largest, most diverse data sets in cybersecurity.

We largely focus on threats that are part of a broader attack campaign, or series of actions taken by an attacker to accomplish a goal. Sometimes, we’re able to link these campaigns to a specific threat actor, a process known as attribution.

The report is one of the most significant and comprehensive in the industry. The report aggregates real-world data from all of the company’s major product teams into a single, cohesive narrative that helps readers at all knowledge levels understand the latest threat trends and think differently about cybersecurity.

The report solidified Proofpoint's status as the premier cybersecurity news and education source. It's the cybersecurity industry's only major report that focuses on the “human factor” of today's threat landscape. It's more than a report for cybersecurity professionals who work in private companies, serve governments, and make global marketplace decisions--it's keeping the world informed of the issue that affects us all.

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