Vega Awards Centauri Winner Winner

2022

Reimagining AA Ireland’s Digital Experience

Entrant Company

WONDR

Category

Website & Mobile Sites - Insurance

Client's Name

AA Ireland

Country / Region

Ireland

AA Ireland is one of Ireland’s leading insurance providers, offering AA Membership, Car, Home and Travel Insurance.

They wanted to make theaa.ie the first port of call for customers throughout their lifecycle. To do this they needed to deliver a better experience online and increase lead generation for their portfolio of insurance products.

WONDR was tasked with reimagining AA Ireland’s digital-experience, to design their new website, creating a seamless customer journey. The mission was to implement tangible improvements at the heart of every page and journey.

WONDR worked closely with the AA Ireland’s Digital Team to put a plan in place to deliver tangible results via an enhanced user experience. The approach needed to be cost effective while delivering a website that would efficiently scale with AA Ireland’s growing range of products in the years to come.

From initial concept designs through to launch in May 2022, the project took 5 months to execute.

Designing specifically for Irish insurance customers was at the heart of the outcome from the workshops. We knew the AA Ireland website needed to live true to the brand ethos of ‘yellow and black, we’ve got your back’. And at all points in the digital experience, the user journey should be focused on the customer.

We needed to ensure that whether their customers were digital natives or novices, the website met the needs of everyone.

2022
 
Firmseek | Vega Website Awards 2022 Winner
Vorys

Entrant Company

Firmseek

Website & Mobile Sites - Law & Legal Services

Country / Region

United States

2022
 
QNY Creative | Vega Website Awards 2022 Winner
World Finer Foods / Reese Specialty Foods

Entrant Company

QNY Creative

Social Media (Campaign) - Food & Beverage

Country / Region

United States

2022
 
National Association of REALTORS® | Vega Website Awards 2022 Winner

Entrant Company

National Association of REALTORS®

Website & Mobile Sites - Associations

Country / Region

United States

2022
 
nssfactory | Vega Website Awards 2022 Winner
Fondazione Milan

Entrant Company

nssfactory

Video / Online Video (Campaign) - Best Editing

Country / Region

Italy