Vega Awards Centauri Winner Winner

2022

Myrtle Beach International Airport ‘It’s Time to Coast’

Entrant Company

LHWH Advertising & PR

Category

Digital Marketing (Campaign) - Banner Campaign

Client's Name

Myrtle Beach International Airport

Country / Region

United States

People everywhere had just spent a long fall & winter confined their homes in order to stay safe during the height of the pandemic. They were restless and eager to get out of the house to travel and enjoy life again. With the pandemic under control and Spring just around the corner – we ran a digital campaign to drive awareness that it was the perfect time to safely enjoy the beautiful wipe-open spaces of Myrtle Beach.

For Myrtle Beach International Airport’s inbound travelers, we showcased carefree outdoor life that the beach offered. Each ad featured a call-to-action with the words ‘LET’S GO’ – prompting viewers to begin their journey with one simple click that took them to the Myrtle Beach International Airport website, to browse available flights.

Credits

Art & Creative Director
Steve Ellwood
Brand Architect
George DuRant
Digital Services
Tracey Geary
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