2022
SM Supermalls: SM ChristmaSaya Village
Entrant Company
SVEN
Category
Digital Marketing (Campaign) - Marketing Effectiveness
Client's Name
SM Supermalls
Country / Region
Philippines
The most popular holiday in the Philippines has been put on lock down since 2020. But this 2021, SM Supermalls sought to give the Filipinos their Christmas spirit back with the SM ChristmaSaya Village, the country’s first ever rewards metaverse experience that brought the magical holiday experience straight to Filipino households.
Credits
Entrant Company
Groove Jones
VR & 360 Video (Single) - Best Use of AR
Country / Region
United States
Entrant Company
KHL studioç
Website & Mobile Sites - Toy & Hobby
Country / Region
United States
Entrant Company
Affinity Creative Group
Website & Mobile Sites - User Experience
Country / Region
United States
Entrant Company
Proscalar, LLC
Digital Marketing (Campaign) - Best Visual Effects & Motion Graphics
Country / Region
United States