2022
SM Supermalls: SM ChristmaSaya Village
Entrant Company
SVEN
Category
Digital Marketing (Campaign) - Marketing Effectiveness
Client's Name
SM Supermalls
Country / Region
Philippines
The most popular holiday in the Philippines has been put on lock down since 2020. But this 2021, SM Supermalls sought to give the Filipinos their Christmas spirit back with the SM ChristmaSaya Village, the country’s first ever rewards metaverse experience that brought the magical holiday experience straight to Filipino households.
Credits
Entrant Company
Bold Content Video
Video / Online Video (Campaign) - Animation
Country / Region
United Kingdom
Entrant Company
ShopStyle Collective
Social Media (Campaign) - Influencer Marketing
Country / Region
United States
Entrant Company
The Minds of Madness
Podcast (Single) - Best Individual Episode
Country / Region
Canada
Entrant Company
SVEN
Digital Marketing (Campaign) - Marketing Effectiveness
Country / Region
Philippines