2022
SM Supermalls: SM ChristmaSaya Village
Entrant Company
SVEN
Category
Digital Marketing (Campaign) - Marketing Effectiveness
Client's Name
SM Supermalls
Country / Region
Philippines
The most popular holiday in the Philippines has been put on lock down since 2020. But this 2021, SM Supermalls sought to give the Filipinos their Christmas spirit back with the SM ChristmaSaya Village, the country’s first ever rewards metaverse experience that brought the magical holiday experience straight to Filipino households.
Credits
Entrant Company
SVEN
Virtual / Remote Experience - New Category (Virtual / Remote Experience)
Country / Region
Philippines
Entrant Company
SVEN
Digital Marketing (Campaign) - Social Campaign
Country / Region
Philippines
Entrant Company
Mali & Friends
Website & Mobile Sites - Corporate
Country / Region
United States
Entrant Company
Gravity Global
Video / Online Video (Single) - Transportation
Country / Region
United Kingdom