2022
SM Supermalls: SM ChristmaSaya Village
Entrant Company
SVEN
Category
Digital Marketing (Campaign) - Marketing Effectiveness
Client's Name
SM Supermalls
Country / Region
Philippines
The most popular holiday in the Philippines has been put on lock down since 2020. But this 2021, SM Supermalls sought to give the Filipinos their Christmas spirit back with the SM ChristmaSaya Village, the country’s first ever rewards metaverse experience that brought the magical holiday experience straight to Filipino households.
Credits
SM Supermalls
Allaine Mae D. Batisan
SM Supermalls
Mary Ann Q. Gatuz
SM Supermalls
Jeremiah Nataba
SM Supermalls
Joanne Marie T. Sule
SM Supermalls
Ma. Charmaine P. Sevilla
SM Supermalls
Anne Ilada
SVEN
Arvi Villacin
SVEN
Raizelle So
SVEN
Nika Julia Marañon
SVEN
Raika Francheska Rodriguez
SVEN
Francis Tan
SVEN
Jed Christopher Chua
SVEN
Camille San Vicente
SVEN
Stephanie Torio
SVEN
Kathleen Sandico
SVEN
Corheinne Joyce Colendres
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