Vega Awards Canopus Winner Winner

Georgia

2022

TED

Entrant Company

Prand

Category

Video / Online Video (Single)

Client's Name

Takeda

Sub-Category

Animation

This is a story about a boy with short-bowel syndrome. He lives through the darkest and brightest of his childhood fighting with the disease until he meets a friend - a drug Teduglutid - which helps him control th disease and enjoy his life. The story tells about the boy being born, growing up and becoming an adult. This was interesting to create a character and see him in all these forms. We animated this piece combining frame-by-frame and 3D animation and finally painting on top of each frame to achieve this hand-drawn texture look.

Credits

Client Takeda
Agency Izum
Studio Prand
Creative Producer Alexey Romanchenko
Script Nadezhda Minakova, Alexey Romanchenko, Vitali Marozau
Creative Direction/Art Direction Nadezhda Minakova
Creative Direction/Art Direction Andrey Nesterov
Concept Art/Illustrations Nadezhda Melnikova
Sound Design Alexander Maslyuk
Cel Animation/Motion Nadezhda Minakova, Diana Prota, Vitaly Tokmyakin, Gleb Andryushin, Arin Khoroshun
3D Animation Gleb Andryushin
Colouring/Painting Nadezhda Melnikova, Olesya Tkach, Alyona Evdokimova, Vika Te, Marina Krylova, Margarita Morozova, Nadezhda Poltavskaya, Xenia Sharikova, Alex Meleshkov, Marina Sidorovich, Diana Prota
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Category

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