2022
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Giro d'Italia - The Opera is an emotional video, shot inside the prestigious Arena di Verona and conceived to present and launch Giro d'Italia 2022's official "maglia rosa". With this video, we tried to express the honour and prestige that have always characterized the winner of “ maglia rosa” with the solemnity of the Arena, which has always been the setting for champions and heroes in history and where the Giro d'Italia ended. In the past, the Roman amphitheatre has in fact seen gladiators and great champions as protagonists, and today it is once again the place where a champion among champions, who has achieved an exceptional result becoming the leader of the Giro d'Italia 2022, will be and wear the iconic maglia rosa.
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Vicarious PR
Video / Online Video (Campaign) - Educational
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United States
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Video / Online Video (Single) - Branding
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United Esports
Social Media (Campaign) - Health / Fitness / Wellness
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United States