Vega Awards Arcturus Winner Winner

2022

Rotor SPAC - Brand Identity

Entrant Company

Haystack Needle - Tailfeather

Category

Digital Illustration (Single) - Corporate

Client's Name

Rotor Advisors

Country / Region

United States

The pace of M&A transactions vacillates between glacial and breakneck. Arguably, M&A whiplash is even more intense when dealing with Special Purpose Acquisition Companies (SPACs). In 2021, Tailfeather was fortunate enough to jump into a frantic weekend of branding and design work for Rotor. Our aesthetic mission was a delicate balance:

Prominently feature a rotor without being too mechanical or sharp-edged; present a corporate blue that’s cool but not cold; indicate motion, interconnected companies and players, and a breadth of work — but without chaos or the aforementioned frenetic energy.

TF’s dynamic trio of Joanna Blieden (Producer), Zach Niles (Creative Director), and Craig Boisvert (Graphic Designer) clicked into place, tightened the bolts, and flipped the switch in the nick of time.

Presenting, ROTOR, by Tailfeather.

Credits

Producer
Joanna Blieden
Creative Director
Zach Niles
Graphic Designer
Craig Boisvert
2022
Video / Online Video
HP Inc. | Vega Website Awards 2022 Winner

Entrant Company

HP Inc.

Video / Online Video (Single) - Training

Country / Region

United States

2022
Digital Marketing
Havas, Prague | Vega Website Awards 2022 Winner

Entrant Company

Havas, Prague

Digital Marketing (Campaign) - New Category (Digital Marketing)

Country / Region

Czech Republic

2022
Digital Marketing
Thomas ARTS | Vega Website Awards 2022 Winner

Entrant Company

Thomas ARTS

Digital Marketing (Campaign) - Email Marketing

Country / Region

United States

2022
Digital Marketing
Agency FIFTY3 | Vega Website Awards 2022 Winner
Cardinal Group Management

Entrant Company

Agency FIFTY3

Digital Marketing (Campaign) - Best Art Direction

Country / Region

United States