2022
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This commercial/PSA is part of the Change the Script campaign, which is funded by the Connecticut Clearinghouse and the Connecticut Department of Mental Health and Addiction Services. It focuses on a succinct, clear narrative on action steps that all individuals can take to keep themselves and others safe from the risks of overdose. The text and spoken narrative educates about these action steps -- yet in an accessible, digestible way that has health literacy in mind. The visual narrative shows depicts the family and social support that is key to helping individuals find and maintain recovery. It also depicts safe behaviors in terms of medication safety.
Credits
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LHWH Advertising & PR
Digital Marketing (Campaign) - Banner Campaign
Country / Region
United States
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Go Forth Marketing
Video / Online Video (Single) - Documentary - Long Form (>5 mins)
Country / Region
United States
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Beyond Spots & Dots
Video / Online Video (Campaign) - Informational
Country / Region
United States