Vega Awards Centauri Winner Winner

2022

Change the Script Campaign Commercial

Entrant Company

Charge Ahead Marketing

Category

Video / Online Video (Single) - Health / Fitness / Wellness

Client's Name

CT Cleaninghouse/CT Department of Mental Health and Addiction Services

Country / Region

United States

This commercial/PSA is part of the Change the Script campaign, which is funded by the Connecticut Clearinghouse and the Connecticut Department of Mental Health and Addiction Services. It focuses on a succinct, clear narrative on action steps that all individuals can take to keep themselves and others safe from the risks of overdose. The text and spoken narrative educates about these action steps -- yet in an accessible, digestible way that has health literacy in mind. The visual narrative shows depicts the family and social support that is key to helping individuals find and maintain recovery. It also depicts safe behaviors in terms of medication safety.

Credits

Charge Ahead Marketing
Matt Romanos
Jens Johnson Photography
Jens Johnson
CT Clearinghouse
Thomas Fulton
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