Vega Awards Canopus Winner Winner

2022

Bell Master Aviator Series Campaign

Entrant Company

Bell Textron Inc.

Category

Digital Marketing (Campaign) - Integrated Campaign

Client's Name

Country / Region

United States

The Bell Master Aviator Series was created highlight operational expertise and astute leadership that Bell possesses due to the service of our veteran employees, and how they have contributed to the successful design of the V-280 Valor.

Several components were created to launch this campaign including a dedicated landing page, video series on YouTube and other social platforms, digital advertisements, and PR outreach.

This resulted in 470K social Impressions, 16.5K social engagements, 8.2K social clicks, 110.4K total video views, and 18.6K landing page views.

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