2022
Entrant Company
Category
Client's Name
Country / Region
Users of Metro.net are often in a hurry and on mobile phones without a reliable data connection. They also may have disabilities and limited English capabilities, so we aimed for the clearest simplest UI possible, making sure that the most highly trafficked functions were easy to find and uncluttered by extraneous marketing messages.
Using Google’s Material design as a foundation, The Glue worked closely with the client to craft a completely new homepage experience that highlighted essential information in a highly accessible interface. Additionally we completely reimagined the timetables experience on digital. Often on transit websites, timetables are simply PDFs of large scale tables of information that have historically been posted in large format at a transit stop. On a mobile form, this interface is nearly impossible to use and conveys little to none of the information users need. Starting from scratch with specific use cases The Glue created an intuitive, usable. mobile-first responsive timetables and mapping experience.
Credits
Entrant Company
Performance Marketing
Website & Mobile Sites - Best Navigation / Structure
Country / Region
United States
Entrant Company
Agency FIFTY3
Digital Marketing (Campaign) - Best Art Direction
Country / Region
United States
Entrant Company
The Brand Advocates
Owned Media (Campaign) - eTraining Module
Country / Region
United States