Vega Awards Arcturus Winner Winner

2022

Cut The Cord: Streaming Now Officially Reigns Supreme

Entrant Company

Mad Men Marketing

Category

Email Newsletters (Single) - Business, News & Technology (NEW)

Client's Name

Mad Men Marketing

Country / Region

United States

As news broke about streaming television viewing overtaking cable viewership for the first time ever in the United States, we saw an inevitable trajectory finally realized when Nielsen published its July 2022 metrics. A lot of younger people have cut the cord, but in an effort to both save money, avoid excessive advertisements, and customize their programming options, more and more Americans, aside from just the youth, have gone to a streaming television exclusive household. Mad Men Marketing sent out a piece of email marketing highlighting this new information to encourage potential clients to recognize this growing trend and be proactive about advertising their products and services in a more targeted environment to a more captive audience, all while saving them money by placing their ads on streaming platforms as opposed to more expensive cable and broadcast alternatives.

Credits

Copy Chief - Mad Men Marketing
Sam Chaney
Vice President - Mad Men Marketing
Justin DeStefano
COO - Mad Men Marketing
Ryan Blair
2022
 
WebMechanix | Vega Website Awards 2022 Winner

Entrant Company

WebMechanix

Social Media (Campaign) - Best Copywriting

Country / Region

United States

2022
 
Poke the Moon | Vega Website Awards 2022 Winner

Entrant Company

Poke the Moon

Website & Mobile Sites - Activism

Country / Region

United States

2022
 
500 Designs | Vega Website Awards 2022 Winner

Entrant Company

500 Designs

Website & Mobile Sites - Best Use of Animation / Motion Graphics

Country / Region

United States

2022
 
HP Inc. | Vega Website Awards 2022 Winner

Entrant Company

HP Inc.

Video / Online Video (Single) - Animation

Country / Region

United States