Cut The Cord: Streaming Now Officially Reigns Supreme

As news broke about streaming television viewing overtaking cable viewership for the first time ever in the United States, we saw an inevitable trajectory finally realized when Nielsen published its July 2022 metrics. A lot of younger people have cut the cord, but in an effort to both save money, avoid excessive advertisements, and customize their programming options, more and more Americans, aside from just the youth, have gone to a streaming television exclusive household. Mad Men Marketing sent out a piece of email marketing highlighting this new information to encourage potential clients to recognize this growing trend and be proactive about advertising their products and services in a more targeted environment to a more captive audience, all while saving them money by placing their ads on streaming platforms as opposed to more expensive cable and broadcast alternatives.